As per the same report, the film registered an overall 26.38% Hindi occupancy on June 28. While morning shows had a modest turnout of just 9.94%, audience footfall steadily climbed throughout the day. Afternoon shows recorded a 26.87% occupancy, evening shows reached 30.26%, and night shows peaked at an impressive 38.45%.
Banked by Ajay Devgn FFilms and Jio Studios, the movie has an emotional yet spiritual storytelling that pays a heartfelt tribute to Maa Kali, the Goddess of powerful feminine power. Written by Ajit Jagtap, Aamil Keeyan Khan, and Saiwyn Quadras, Maa‘s plot revolves around the story of a mother (played by Kajol) who transforms into the fierce goddess Kali to battle a demonic curse rooted in fear, blood, and betrayal.
In a post on Instagram, film critic Taran Adarsh has also evaluated Maa‘s box office performance on the opening day despite strong competition. He penned, “#Maa [#MaaTheFilm] fares better than expected… Pre-release expectations and trade projections had pegged its Day 1 total at a modest Rs 3.50 cr, but the actual figures have surpassed estimates,” adding, “Despite a limited release across 1500 screens in #India, #Maa held its own against strong competition – the holdover title #SitaareZameenPar, as well as new releases #Kannappa and the #Hollywood biggie #F1TheMovie… Yet, #Maa managed to draw a respectable number of footfalls.”
He also talked highly about marketing strategies that is likely to contribute to the film’s turnout. “The ‘Buy 2 – Get 1’ free ticket offer [valid only on Friday] also boosted turnout… That said, the real test begins now – all eyes are on the Saturday and Sunday business,” he concluded
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